Who we are

Frontline is a brand designed for everyone, no matter who you are or where you come from, you belong here. Created with the vision of building a community rooted in love, acceptance, and the desire to uplift one another, Frontline is more than just a clothing brand. It’s a lifestyle. As an 18 year-old from Sydney, Australia, who has been starting businesses since I was little, I wanted to build something that truly resonates with people. Frontline is about encouraging confidence, comfort, and authenticity in what you wear. Each piece represents more than fashion; it’s an invitation to join a movement that values individuality, togetherness, and self expression. At Frontline, you’re not just wearing clothes, you’re embracing a statement and a purpose. - Ziggy, founder and CEO of Frontline